Course overview.
This course covers essential techniques such as data visualisation, crafting clear messages, and engaging audiences. Learners gain hands-on experience using tools and methods to create impactful data presentations that resonate with stakeholders.
Designed for data analysts, marketers, and business leaders, the course emphasises the importance of context and clarity in data communication. Real-world case studies and practical exercises help participants master the art of telling stories with data.
Led by industry experts, the course provides valuable insights into the latest trends and best practices in data storytelling. Interactive sessions and group activities ensure a collaborative learning environment where participants can refine their skills.
Delegates join us from Cardiff, Newport, Swansea and across South Wales. Choose a scheduled classroom date at our Bridgend training venue, join live online, or book the Data Storytelling course in-house at your own premises anywhere in Wales or the UK.
Who it's for.
This session is designed for data analysts, marketers, business professionals, and anyone who needs to transform complex data into clear, meaningful insights. It is ideal for those who regularly work with data and are responsible for communicating findings to stakeholders, influencing strategy, or supporting informed decision-making. Participants will learn how to present data in a compelling, narrative-driven way that engages audiences, highlights key messages, and enables confident, evidence-based decisions across the organisation.
What you'll learn.
Module 1: Introduction to Data Storytelling
Introduction to Data Storytelling focuses on the importance of data storytelling in modern data analysis and business intelligence, helping participants learn how to effectively communicate insights from complex datasets to support data-driven decision making. In this module, learners explore key principles such as narrative structure, audience engagement, and data visualisation techniques to create clear, compelling, and impactful stories that resonate with stakeholders. The session emphasises transforming raw data into actionable insights, improving communication skills, and using storytelling to influence strategy, enhance understanding, and drive better business outcomes.
Module 2: Data Visualisation Techniques
This module focuses on practical data visualisation techniques that enable participants to present information clearly, effectively, and intuitively. Learners will develop the skills to select the most appropriate chart types for different data scenarios, design visually engaging and professional graphics, and apply best practices in colour theory, typography, and layout to improve data clarity and audience comprehension. Emphasis is placed on creating impactful visuals that reduce complexity, highlight key insights, and support confident, data-driven communication with stakeholders.
Module 3: Storytelling with Data Analysis
The final module focuses on honing the narrative skills needed to communicate data insights persuasively. Participants will learn how to frame data stories, tailor messages to different audiences, and incorporate storytelling techniques to inspire action and drive decision-making. By the end of the module, learners will be equipped to transform complex data into compelling narratives that drive meaningful change.
What you'll leave with.
By the end of the day you'll be able to:
- Define your audience and the single big idea your data needs to communicate
- Choose the right chart for comparison, trend, composition or relationship
- Declutter visuals and use colour and labels to direct attention
- Structure findings into a narrative with a clear recommendation
- Present data to non-specialists with confidence
Before you book: None. Useful whether you build the analysis or simply present it. Not sure it's the right level? Take the one-minute self-check.
Pairs well with:
From numbers to a decision.
Every good data story follows the same path. Here's how the day walks you along it. Select any stage to jump to it.
Is this course right for you?
Five quick questions, about a minute. You'll get an honest read on whether Data Storytelling fits where you are now, and which parts of the course will help you most.
This course is fully fundable through ReACT+.
If you've been made redundant or are facing redundancy in Wales, the Welsh Government's ReACT+ scheme can fund up to £1,500 toward this course — plus childcare, travel and accommodation expenses. We'll handle the application.
Benefits of Attending This Course
Develop the skills to transform data into compelling stories that engage stakeholders and support better business decisions. Learn how to present insights with clarity, confidence and visual impact.
What delegates said.
Three unedited quotes from professionals who've taken Data Storytelling with us. From public bodies, household names and growing Welsh businesses, and what the course actually changed for them.
I was comfortable working with data but struggled to turn the numbers into a story people could actually understand. This course changed that. Learning how to choose the right visuals, highlight the important insights and build a clear narrative has completely changed the way I present my findings.
The practical exercises were the standout for me. We took complex datasets and learned how to turn them into clear, compelling presentations rather than simply filling slides with charts. I now think much more carefully about the audience, the message and what the data is actually trying to tell us.
This was one of those courses where I could see the value immediately. We covered data visualisation, narrative structure and how to communicate insights to people who aren't data specialists. I left with a much better understanding of how to make data persuasive, memorable and genuinely useful for decision-making.
Ascent Training Wales · Bridgend.
Our conference room is purpose-built for effective training — bright, modern, and fully equipped for workshops, seminars and accredited sessions.
Llynfi Enterprise CentreHeol Ty Gwyn Industrial Estate
Maesteg, Bridgend, CF34 0BQ
Communicate Data with Impact
Turn Data into Clear Stories
Learn how to present complex information in a simple, engaging way that audiences quickly understand and remember.
Create Effective Visualisations
Discover how to choose the right charts, graphs and visuals to highlight key insights and support your message.
Influence Better Decisions
Build the confidence to communicate data-driven recommendations that inspire action and support informed decision-making.
What people get wrong.
Three things we hear before almost every Data Storytelling course, and what's actually true.
The data speaks for itself.
Reality
It rarely does. Without a clear 'so what', audiences fill the gap with their own interpretation.
More charts show more rigour.
Reality
Rigour lives in the analysis. The presentation should show the few charts that support the decision.
Pie charts work for most things.
Reality
People compare lengths far more accurately than angles. A sorted bar chart is almost always clearer.
Common questions.
Quick answers to what most people ask before booking. Still need help? Get in touch.
How long is the course and where is it delivered?
How much does it cost and what's included?
When is the next date available?
Is this course eligible for ReACT+ funding?
Can you deliver this course in-house for our team?
Do I need to be a data analyst to attend?
Which software does the course use?
What's the difference between data visualisation and data storytelling?
Why data storytelling matters for better decisions.
Data storytelling is an essential skill for data professionals working across the NHS, police, public sector and wider organisations. Turning complex data and analysis into clear, compelling stories helps leaders understand what the numbers mean, communicate insight effectively and make better evidence-based decisions. Whether you're presenting NHS performance data, analysing policing trends, reporting on public services or communicating business intelligence, effective data storytelling bridges the gap between data analysis and real-world action.
From the classroom.
Our Bridgend venue is purpose-built for working learning — bright, modern, configurable for cohorts of four to twelve, with quality AV throughout and free parking right outside.
Llynfi Enterprise Centre · Bridgend · More about our venue →
Make data matter.
Businesses collect more data than ever, but data only creates value when people can understand it and act on it. This practical course helps you turn numbers, analysis and insights into clear and compelling stories that support better decisions. Learn how to communicate data with confidence and make complex information easier to understand for colleagues, customers and decision-makers across Wales.
Understand your data
Learn how to identify the information that matters, recognise useful patterns and turn raw data into meaningful business insights.
Tell a clear story
Discover how to structure data and insights into a simple, logical narrative that helps your audience understand what the numbers are really saying.
Create better visualisations
Explore how charts, graphs and visual techniques can make information clearer, highlight important findings and communicate complex ideas effectively.
Improve business decisions
Learn how effective data storytelling can help teams communicate evidence, explain recommendations and make more confident, informed decisions.
Build valuable skills
Develop a practical skill that can benefit professionals, managers and businesses across Wales, helping you communicate insights with greater clarity, confidence and impact.
More in Professional Development.
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Ready when you are.
Book Data Storytelling Course for £275 a seat, or send us a brief and we'll come back with a tailored in-house quote for your team within two working days.